Google built the royalty-free WebM video format with the sophisticated acquisition compression technology On2 2009 determined it in its acquisition. In addition to the above objective of open video for the Web, the search giant uses also On2 technology create a new image format called WebP with the aim to reduce the load time of the page by increasing the efficiency of the image compression.
Used some of the still image compression techniques that supports acquisition on individual video frames compress WebP itself. The format is intended for use with lossy images as an alternative to the venerable JPEG. Google led a large study show that WebP offers an average file size savings of 39 percent. Despite the seemingly impressive results, not everyone through the Google results is convinced. Mozilla, which officially refused to support the format in Firefox has emerged as one of the most prominent opponents of WebP.
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